Project: Cervical Screen Awareness Campaign
Client: NHS Northamptonshire
Not enough women in Northamptonshire where attending their regular cervical screening appointments. Research showed that three barriers were stopping women from going; pain, embarrassment and time.
These barriers or ‘excuses’ are more like urban myths. We created the ‘No Excuses’ campaign to help dispel them. The campaign worked by comparing getting a cervical screening test to everyday activities and as a result reducing the importance and reality of the barriers.
Working in partnership with the NHS Marketing team and their programs the campaign helped increase test uptake by 8% over a six week period.
The campaign was ‘Highly Commended’ at the CIPR Awards.