Resourcing the Future
The RTF conference is CIWM’s annual flagship conference for industry professionals. It is a professional, high-profile event which brings together government bodies, ministerial keynotes and thought-leaders from across the industry to discuss the very latest topics and issues most pertinent to the sector.
CIWM required us to create a unified brand Identity that represents the prestige and professionalism of the event whilst incorporating key content themes that resonated with target audiences. A brand identity to trust and feel motivated by.
Project: Resourcing the Future Conference
The new Identity we developed with CIWM had to be two things above anything else, distinctive in a beige market place and future proof.
The bold and vibrant RTF lock up works to showcase the variety of chooses (resources) the conference covers within it remit. A selection of bright colours where used to get across the modern approach while the simple bold black logotype remains professional and trustworthy.
The RTF lock breaks away to form extra visual treatments allowing for the blending of imagery and colour. A blend of resources if you will.